Is the cricket turf business profitable? A deep dive by AS Sports and Infra – In India, cricket is more than just a sport; it’s a religion. With a massive fan base, increasing demand for quality infrastructure, and the growing trend of turf-based games, the cricket turf business is booming like never before.
Is cricket turf business profitable? The answer is a resounding yes—if done correctly. In this blog, AS Sports and Infra, a leading name in sports infrastructure and turf installation, explores why the cricket turf business is profitable, along with key aspects that determine long-term profitability, sustainability, and growth in India’s rapidly expanding sports market.
Growing Demand for Turf-Based Cricket Facilities
Over the past few years, there has been a clear shift in how cricket is being played at the grassroots level. Turf cricket pitches are now preferred over traditional mud or cemented pitches for several reasons:
- Low maintenance
- All-weather usability
- Professional playing experience
- Multi-sport utility
- Safe for players
This preference change has created a huge market opportunity. Schools, colleges, academies, housing societies, and private entrepreneurs are investing in synthetic cricket turfs, which has dramatically increased the demand for turf construction companies like As Sports and Infra.
What Makes the Cricket Turf Business Profitable?
Let’s break down the key factors that contribute to the profitability of a cricket turf business:
1. Low Operational Costs
Once the turf is installed, day-to-day operational costs are minimal. There’s no need for mowing, watering, or extensive maintenance like natural grass fields. Regular cleaning and minor repairs are sufficient.
As Sports and Infra specializes in providing premium quality turfs that last for 8–10 years with minimal upkeep, making them a wise long-term investment.
2- Rental Income
One of the most lucrative aspects of the cricket turf business is hourly rentals. A single turf can be rented out to:
- Coaching academies (morning and evening slots)
- Corporate tournaments
- Local clubs
- Evening/weekend cricket enthusiasts
On average, a turf can generate ₹1,200 to ₹2,500 per hour depending on location and quality. If booked for even 6–8 hours a day, the monthly income ranges between ₹2.5 to ₹6 lakhs.
As Sports and Infra has helped several clients set up turfs that break even within 6–12 months.
3- Multi-Purpose Utility
The turf can also be used for football, box cricket, or even fitness boot camps. This adds to your daily booking hours, making your turf more profitable.
With As Sports and Infra, clients often opt for multi-sport turfs that are designed for durability and versatility, helping them attract a wider audience.
4- Low Entry Barrier
Compared to traditional businesses, the turf business does not require a massive workforce or complex operations. A small team can manage bookings, basic maintenance, and customer service.
With a minimum investment starting from ₹10–15 lakhs (including turf material, groundwork, fencing, lighting, and branding), As Sports and Infra offers turnkey solutions to help first-time investors start smoothly.
Factors That Affect Profitability
While the cricket turf business is lucrative, its success depends on certain factors:
A. Location
Choosing the right location is critical. High-footfall areas like residential zones, near schools, or tech parks offer better ROI.
As Sports and Infra provides free consultancy on location analysis to help clients make informed decisions.
B. Quality of Turf
A poor-quality turf will wear out fast, leading to complaints and expensive replacements. On the other hand, high-quality, UV-protected, drainage-equipped turf lasts longer and attracts more players.
That’s why As Sports and Infra uses only FIFA/ICC-approved materials, ensuring international standards for playability and safety.
C. Marketing Strategy
A good turf without visibility will fail. Local SEO, Google My Business listings, social media campaigns, and tie-ups with sports coaches are essential.
As Sports and Infra goes a step further by offering post-installation marketing support and guidance to ensure your turf gets visibility from Day 1.
Real-Life Success Stories (Powered by As Sports and Infra)
✅ Case 1: Urban Turf in Ghaziabad
One of our clients installed a 6,000 sq. ft. turf near a school zone in Ghaziabad. Within 2 months, the turf was fully booked for evening cricket slots. Monthly earnings crossed ₹4.5 lakhs. The client recovered their investment in just 9 months.
✅ Case 2: Rooftop Cricket Turf in Delhi
A corporate building in Delhi collaborated with As Sports and Infra to install a rooftop cricket turf. It became a hit among corporate teams and saw weekday bookings during lunch hours and weekends. With an average rent of ₹2,000 per hour, their revenue crossed ₹3 lakhs per month within the first quarter.
Long-Term Sustainability
Here’s how you can ensure that your turf remains profitable for years:
- Schedule regular maintenance (brushing, cleaning, and infill topping)
- Monitor customer feedback and ensure good lighting and facilities
- Offer seasonal memberships and discounts
- Organize local leagues or tournaments
- Collaborate with schools or academies
With As Sports and Infra as your partner, you’ll receive full lifecycle support—from installation to branding, maintenance, and growth.
How A.S Sports and Infra Support Your Turf Business
Unlike other suppliers, As Sports and Infra offers end-to-end solutions tailored to your business goals:
🔹 Site Analysis & Planning
Our experts visit the location and assess soil, space, drainage, and light availability.
🔹 Customized Turf Installation
We provide cricket-specific and multi-sport turf options in different pile heights, densities, and shock absorption levels.
🔹 Fencing, Lighting & Branding
We install LED floodlights, netted fencing, and branded banners to enhance your facility’s appeal.
🔹 Business Launch Support
We assist with your launch, including digital presence, booking systems, and customer engagement strategies.
Final Verdict: Is Cricket Turf Business Profitable?
Yes, it is—if done professionally.
With proper planning, a good location, quality materials, and smart marketing, the cricket turf business can provide steady cash flow, low operating costs, and excellent ROI.
Whether you’re a sports enthusiast, investor, or academy owner, now is the perfect time to invest in this growing segment.
Let As Sports and Infra help you build not just a turf, but a full-fledged sports ecosystem.
Ready to Start Your Cricket Turf Business?
If you’re serious about entering the cricket turf business, connect with As Sports and Infra today. With our proven track record and expert team, we guarantee a smooth setup, reliable materials, and a business model that delivers profits from the first year.
📞 Contact As Sports and Infra
🌐 Website: www.assportsandinfra.com
📍 Serving PAN India with excellence in sports infrastructure.
